Nico Abou

Photographer / Videographer / Creative Director / Brand Strategist / Events

Skills & Industry: cross-industry

Intro: You might know me as a photographer, a creative director, or the person behind a campaign that caught your eye. If you don’t, allow me to (re)introduce myself.

Hi, I’m Nicolas Abou (call me Nico), and I’m passionate about creating creative work that doesn’t just stand out, it connects with purpose on an emotional level.

My journey has been shaped by a unique blend of strategy, creativity, and storytelling. I started in digital strategy at IBM Studios, where I honed my ability to align big ideas with business goals. Later, I led marketing strategy team at an agency, and now, as a freelance creative director and brand consultant, I help brands craft stories that resonate deeply with their audience.

Whether it’s producing a polished TV ad, capturing the energy of a luxury event, or helping a brand clarify its identity, my focus is always the same: to deliver work that’s premium, purposeful, and emotionally impactful. Along the way, I’ve partnered with brands like Amazon, Google, Sephora, Michael Kors, and premium brands with bold missions to create meaningful content that inspires action.

My personal brand, lifebyNico, reflects my belief that life should have purpose, creativity, and meaning. I help brands that have vision but might feel stuck in bringing it to life, aligning their messaging and content to connect with their audience. For me, lifebyNico is not just a business, it's a commitment to helping brands find clarity, embrace creativity, and elevate their stories.

So whether we’ve worked together before or this is the first time we’ve crossed paths, I’d love to connect. Let’s create something incredible together.

Wishing you an amazing week,

Nico.